Oval Parade hive of retail activity as Pretty Shiny Shop opens

Independent retail goes from strength to strength in The Oval

While much of the UK media focuses on the plight of the British high street, this is certainly not the case for The Oval Parade along Clapham Road. The bustling area is home to many local small shops including independent gift shop, Pretty Shiny Shop, which joined the ranks when it opened its doors last weekend.

Owner Georgina Black opened the first branch of Pretty Shiny Shop in Stroud Green Road five years ago. When a vacant shop in Oval became available, Georgina, acting upon the advice of ludlowthompson, jumped at the opportunity to expand south of the river.

“When I chose my location for Pretty Shiny Shop it fulfilled my brief of an area with a majority of independent business and a neighbourhood in need of a gift shop,” Georgina says.

“With Max and Melia leaving the Parade, I feel confident I can continue the role they played in the neighbourhood and offer a lovely shopping experience. I look forward to bringing Pretty Shiny Shop to The Oval Parade.”

Georgina will join other independent businesses on The Oval Parade, such as Hound Hut, which sells pet accessories ranging from collars, leads and chew toys to gourmet dog food. Monteiro Beauty and Skin Clinic provides a range of beauty and skin treatments, along with massage and reflexology. Oval Eyes Opticians offers all eye care services at affordable prices and the destination restaurant 24 The Oval serves old fashioned modern British cooking.

The move is yet another boost for the area, which has seen property prices increase by over 3% in the last year. In addition to the bustling independent retail scene, Oval’s excellent transport links and abundant green space make it ideal for hybrid workers to purchase a property.

Despite house prices increasing over the years, the area provides more value than many others in the capital. Average house prices were £542,324 and £479,344 for flats in the last year according to Rightmove. This makes the area a very good option for first time buyers or young families keen for a great location close to central London.

Stephen Ludlow, Chairman at ludlowthompson, says: “We are delighted by Georgina’s success and proud that she is joining us on Clapham Road.”

“New businesses opening up underlines the resilience and strength of Oval’s local business community. Clapham Road continues to go from strength to strength and we are very proud to be part of this community.”

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