Building trust with your property agent

Why it’s important to build a solid relationship with your property agent

Whether you’re selling your property or renting it out, establishing a trusting relationship with your property agent is essential to the selling or letting process. Although it takes time and effort on both sides, there are many advantages to your property agent becoming your new best friend. Below are some examples of why it’s important for both sides to nurture the relationship and build a trusted partnership and how this can be done.

Honesty is key

There can be no hidden surprises when selling or renting out a property. At some point or another, anything hidden will come to light and could jeopardise the sale or halt the letting process. In a trusted relationship, both sides feel comfortable being open and honest, and that is what your relationship with your agent should be like. As your agent, we would want to know the bad points of your property as well as the highlights, so we can help you handle any trickier queries from interested parties and make sure your transaction goes through without any hiccups.

Build a bond to minimise stress

Your chosen agent should be there for you throughout the selling and letting process in order to help minimise the stress involved. You want to know that they will be available when you get in touch and to trust that if they aren’t, they will get back to you as soon as they can. Building that bond also means that you know you can ask any awkward questions as well as the easy ones. Relationships are built on solid and clear communication so don’t be afraid to call or drop in to help that relationship flourish. Also, while email is a quick and convenient form of communication, it’s not always so easy to get your point across in writing and won’t beat the rapport that can be developed by a quick chat or a face-to-face meeting.

Knowing the job will be well done

A solid relationship means that you have built trust and confidence in your agent and their ability. A great property agent is an expert in their field, so choosing an agent with a wealth of experience will make a difference. Take the time to ask all the questions you might have, and don’t be afraid to get detailed – a good agent will make time for this and will want you to be as informed as possible about the process, the market and sales or lettings strategy for your property. On first meeting, you should feel a sense of relief knowing that the agent is capable and trustworthy, demonstrated by their knowledge of the property market, area and your property history.

Acvhieving the best result together

Agreeing on and sticking to a joined up marketing policy, as well as regularly reviewing feedback, will enable you and your agent to make plans to move forward and put procedures in place to achieve the result you are looking for. Regular catch up calls to discuss any feedback or concerns, and marketing performance updates keep everyone informed and on the same page. Some agents, like us, even have an online portal where you can see these kind of stats in real-time and review feedback at your leisure.

Trusted customer recommendations and reviews

The property sector relies heavily on reviews and transparency. Many reputable agents will have a proven track record that can be backed up with customer recommendations, so you can be confident they will support you all the way and deliver a job done well. Reading through the customer reviews for you chosen agent will give you insight into what level of service you can expect. You will be able to see how good the agent is at relationship-building if individuals are mentioned by name, as this shows good rapport and a strong bond between homeowner and agent.

At ludlowthompson we have 30+ years of experience selling and renting London properties and are here to provide the help and advice you need for a stress-free purchase. To date we have received over 10,500 positive reviews across Google, Trustpilot and the industry specific review site allAgents, and we ask all of our customers to complete feedback questionnaires so we can continually improve our service. We’re proud of the relationships we’ve built over the years so please do get in touch and chat to an expert at your local branch today, to start building yours.