How video tours help drive maximum prices

Video property tours have become an effective way for vendors to showcase their properties, whilst prospective buyers can see an array of potential new homes before committing to an in-person viewing.

Virtual tours can help those selling to find a qualified buyer in a shorter amount of time, whilst enabling buyers to reduce the number of properties they view in person, also with a considerable time-saving.

What was borne out of necessity during lockdown, is likely to remain in place even when restrictions are fully eased. Having a virtual tour available will widen the range of prospective buyers by opening up access to more people, including those with limited mobility or health conditions that could prevent them from going to a physical viewing, but also potential buyers who live overseas.

A study conducted by Onepoll of 22,000 people revealed that one in six people in the UK would consider putting in an offer after a virtual viewing. This study also found that one-third are happy to make a first judgment on whether they like the look of a property from an online viewing only.

Here at ludlowthompson, we utilise a number of different tools to allow prospective buyers to enjoy a virtual viewing of properties in their desired areas.

We provide 360-degree interactive walk-throughs, as well as guided video tours to enable sellers to reach more prospective buyers and stand out from the competition. Here are some tips on how to prepare your property for a video tour.

As the seller, you need to ensure you are giving buyers the opportunity to visualize the home as their own by making it feel inviting and warm even through a virtual medium.

• It is necessary to de-clutter: treat a virtual viewing recording as you would an ‘in-person’ viewing. You do not want to distract the prospective virtual buyer from the important features you want them to notice. Removing clutter will help accentuate the space, making it appear larger.
• The same rules apply for any outdoor areas – make sure that lawns are kept neat and tidy, with toys cleared away and garden furniture arranged in an orderly fashion.
• Make sure the kitchen and bathrooms are cleaned top to bottom, and the windows are clean and clear for the ‘view from the window’.
• Open up doors to all rooms and let the light flood in by pulling back curtains and blinds, and if it’s a dreary day turn on the lights.

Your personal property consultant at ludlowthompson will then plan their route through the home for the video tour, making the most of the unique features of the property, record their guided tour and add it to your property listing online.

Stephen Ludlow, Chairman at ludlowthompson says: “With property video tours by ludlowthompson being viewed 25,000 times in January, virtual viewings continue to be an effective way to market a property.”

“Properties that look good on video are more likely to get views, leading to in-person viewings and offers at a maximum price.”

“Buyers who see a video that fits their criteria, are more likely to respond quickly, making the process less time consuming for vendors. Similarly, video tours can filter out unqualified buyers at an earlier stage.”

You can view a ‘best in class’ example of one of our professionally-shot property video tours here for this three-bedroom house in Oval.

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We received 653 5-star Google reviews in 2020.

6,580 positive AllAgent reviews – Top 5 Agent in the UK (2020).

ludlowthompson staff are measured by how our customers rate them via 1,000s of questionnaires.

Every single questionnaire is read by Stephen Ludlow and David Thompson.

Kane W via Google reviews

“Had a wonderful online viewing from the ludlowthompson team, great to know that even in uncertain times people are still willing to go the extra mile to delivery high quality services!”

Clive G via Google reviews:

“Very professional service from my agent. Despite having to operate through three different lockdowns and not having actually met, he has negotiated me around all the difficulties of selling my late brother’s flat. It has been a strange experience but the team has reacted to every problem and relieved me from all sorts of stresses that could have come at this difficult time. I admire their diligence in completing this sale. Thank you”