Photographs matter

Ensuring your listing captivates buyers

You’ve heard the expression ‘a picture is worth a thousand words’. When it comes to attracting potential buyers and maximising interest in your property, professional photographs will quickly grab attention and be far more powerful than a few blurry snaps taken on a mobile phone.

The power of a professional photograph

The successful marketing of your property is reliant on a great listing that captures the essence of your property enough to entice prospective purchasers to view it in person. Words are important but it’s the accompanying photography that should have the biggest initial impact. This is especially important when you consider that buyers are likely to be scrolling through the details of several properties at once online or when browsing the window of an agent on the high street. You need to deliver something to stop them in their tracks.

Having impactful photography requires professional equipment and expertise to capture your property at its best. The best agents will invest in this and also offer more advanced image-based solutions, such as video tours and 3D floor plans, that can offer prospective buyers an even greater feel for how your property looks before seeing it in person. With only seconds to spare to make an initial first impression, the initial images really do count.

How to capture appealing property photos

Staging photographs is also important. Professional property photographers have the know-how and experience of what makes a great image stand out in the property industry and how to showcase your property at its best. They will look for the best angles and lighting and will quickly identify the features of your property that help make it unique.

You can make the photographer’s job easier by ensuring you’ve stripped out the clutter and cleaned and tidied up beforehand. Even the best agent will struggle to present a positive image of a bedroom with clothes scattered across the floor or a dirty sofa covered with a bedraggled throw.

Remember this is your chance to portray the lifestyle your ideal buyers aspire to, so stage your property for the photoshoot in the same way you should for viewings. Empty the junk room of rubbish and maybe turn it into an office. Lay the table for dinner and add fresh flowers to a vase. Tidy up out front too since this image is likely to be the first that a prospective buyer sees.

Optimising online listings

Great agents will combine a selection of quality photographs with evocative and well-written text, employing storytelling techniques that can further help to bring your property to life, appeal to your target audience and ensure you quickly get the attention of prospective buyers and – most importantly – the offers that will lead to a successful sale.

Here at ludlowthompson, we know the power of professional imagery. From professional photographs to personalised video tours and 3D floor plans, we ensure we deliver the very best image of your property to prospective buyers. Chat with an expert at your local branch today to find out more.