Why it pays to list your property before Christmas
- 18th December 2020
- Selling Property News
Record online traffic over Christmas period could attract more prospective buyers
The festive season is an ideal time to list a property, with data showing that traffic on property websites typically spikes over the Christmas period.
In January, Rightmove recorded 150 million visitors to its website in the days after Christmas. 32% of properties listed on the site in December were removed the next month suggesting that spikes in traffic are converting to sales.
Due to ongoing coronavirus-related restrictions, people are continuing to spend more time at home, and more time on the internet. Sky News reported that in the early days of the pandemic, internet users were spending an average of 4 hours and 2 minutes online each day.
The first lockdown in March caused a surge in the number of people looking to move. Properties with greater outdoor space and spare bedrooms that could be used as home offices were most in-demand when the market re-opened for viewings.
Stephen Ludlow, Chairman at ludlowthompson says: “We recommend that vendors list their properties now in order to benefit from the flurry of people looking at houses online over Christmas.”
“2020 has been a challenging year for everyone and we imagine many people will be looking for a fresh start in a new home in 2021.”
“We expect the current high levels of activity to be sustained as buyers seek to take advantage of the Stamp Duty holiday and record-low interest rates.”
Ludlowthompson’s agents are continuing to offer prospective renters and buyers guided video tours of properties. In person viewing appointments complying with social distancing policies are available following virtual viewings.
This week’s video tour is three bedroom property in Maudlins Green.
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Vix P via Google reviews
“We looked at a number of agencies in the area to sell our house. And ludlowthompson definitely presented far better than any other agent. The experience we have had and the communication with the agents has been excellent. The team fully supported us and was fantastic from house showings to the legal process. I would thoroughly recommend them to anyone who is thinking of selling their property in the area”
Sarah H via Google reviews
“This was our first experience as a seller. From the moment we met the team on our initial valuation we knew straight away that ludlowthompson would be the right agents for us. The team has been extremely professional, reassuring and lead us carefully through each step of the process. They have been so personable, reliable and provided constant communication”
32% of properties listed on the site in December were removed the next month suggesting that spikes in traffic are converting to sales
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