Purplebricks dispute highlights importance of ludlowthompson’s reputation for transparency
- 23rd October 2017
- Property Tips
Ludlowthompson’s reputation built on transparent ‘clicks and bricks’ approach to lettings
The recent news that allAgents, the UK's largest customer review website for the property industry, is positioning for a potential legal case* against Purplebricks has highlighted the importance of acting with unequivocal transparency. The dispute, which is over the credibility of Purplebricks reviews suggests that there are flaws to a dispersed on-line service model, in comparison to the well-respected and long-established full service of the 'clicks and bricks' offering of the modern Estate Agent.
allAgents has suspended Purplebricks from its site, amid claims that 29% of its negative reviews on the site are fake.**
More recently, the Advertising Standards Authority has ruled that two TV advertisements on Purplebricks cannot be shown again because they are judged to be misleading for customers.***
These disputes and issues highlight the importance of not only having a strong online presence backed up with local knowledge but also of transparent service with maximum communication and maximum trust, thereby ensuring maximum performance for The Customer. Ludlowthompson’s focus on customer service with maximum communication and maximum trust, thereby ensuring maximum performance for has led to it being consistently ranked as the number one agency in the UK on AllAgents.
Read our article here detailing how ludlowthompson was named the most transparent lettings agency by allAgents last year.
A cornerstone of ludlowthompson’s reputation is its 24-hour ‘My Account’ facility which enables clients to access vital information about their property. The facility has several functions, including:
• Provides a direct line of communication with local agents who have an in-depth knowledge of their area. This feature helps to encourage real-time feedback from prospective tenants and purchasers;
• Storage of documents, such as tenancy agreements and deposit certificates;
• Ability to monitor the status of gas safety checks and remain compliant.
Stephen Ludlow, Chairman of ludlowthompson, says: “Our combined offering of carefully designed online services and specialists on the ground has helped cement our reputation as the leading agency for transparency in the UK.”
“In a highly competitive market, providing support throughout the marketing period and beyond the point of sale and developing new ways of making the lettings, buying and selling process easier for our clients is key to getting the best reviews.”
*Property Industry Eye, October 10 2017
** Mortgage Solutions, September 20 2017
***Estate Agent Today, October 18 2017
Our combined offering of carefully designed online services and specialists on the ground has helped cement our reputation as the leading agency for transparency in the UK
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